AI can draw the screen.I decide which screenmoves the business.
I take products from zero to one, scale them to millions, then make them profitable. Three 0→1 launches and 1.6M+ wallets so far. Today I lead design for AI Agent and messaging products at Insider One.
I design trust. It started with checkout buttons, the kind you hesitate over for a second too long, and now it's AI agents that act on your behalf. Same question, bigger stakes: would you let this thing handle your money?
I started as a front-end developer at Markafoni, coding the checkout. Technically, it worked. Commercially, people kept walking away at the last step, and nobody could tell me why. I went looking for the answer and never really came back to code.
My first user test there turned the whole thing upside down: the problem wasn't the checkout at all, it was order tracking. That's the lesson I still lean on. Listen to people while you learn the numbers; each explains what the other can't. And debating button colours? Fifteen years in, I've yet to see it save a single sale.
The scenes changed, the question didn't. At Garanti BBVA, features we shipped reached a million people within weeks. At iyzico, sketches on paper became products that pay their own way. Now at Insider One, my team and I are making our highest-MRR products more profitable, one agent at a time.
This page is my annual report: the holdings, the numbers and the bets behind them. Thanks for reading it, and you're welcome to ask about the footnotes.
Furkan AçıkgözFurkan AçıkgözProduct Design Team Lead, Insider One
Every product I've worked on, the stage it was in, and the economy it touched.
As of 2026-11
2011201520192023
CompanyRole · YearsProduct surfaceStageOutcome
Insider OneProduct Design Team Lead2024 — nowActiveShareownerAgent One (AI Agent), WhatsApp, SMS, RCS, Email0→11→NN→$Agent One launchedMeta partnershipSMS cost ↓
Leading a cross-functional design team across Agent One (AI Agent), WhatsApp, SMS, RCS and Email: integrating user research and analytics into data-driven product decisions.
Economy touched
B2B SaaS, global brands
Sector
B2B SaaS
mendixMendixSenior Product Designer2022 — 2024Marketplace for a low-code platform1→N+30% user satisfaction3rd-party ecosystem growth
Led the Marketplace experience for the low-code platform: benchmarking and user testing that lifted user-satisfaction scores by 30%, built on the design system for usability and accessibility.
Economy touched
Low-code developer ecosystem
Sector
Low-code
iyzico (PayU)Product Design Team Lead2019 — 2022Options realisedWallet, Pay with iyzico, Checkout, Merchant Panel, Buyer Protection0→11→NN→$1.6M+ walletsCR 16% → 33%
Led the experience design team behind Checkout Form (used by 40k+ e-commerce sites), Pay with iyzico, iyzico Wallet for unbanked and underbanked people, Merchant Panel and Buyer Protection.
Economy touched
100k+ merchants · acquired by PayU for $165M
Context
1.6M+ wallet accounts · built for 35M unbanked adults in Türkiye
Designed and optimised flows for key banking apps (loans, QR withdrawal, P2P, virtual POS); usability testing with diverse user groups, including Tobii eye tracking; Google Analytics and Hotjar to measure satisfaction.
Economy touched
One of Türkiye's largest banks
Sector
Banking
UserspotsUX Designer & Optimisation Specialist2015A/B testing programs for clientsN→$Hypothesis-driven test roadmaps
eCommerce and mobile optimisation for clients: workshops to find optimisation areas, wireframes and A/B tests (Optimizely, Google Optimize, VWO) with PMs and business analysts.
Flows, wireframes and information architecture for hotel-booking facelift projects; taught UX principles to PMs and developers and built a user-centred mindset across the team.
Economy touched
Online travel
Sector
Travel
markafoniMarkafoniFront-End Developer → UX Designer2012 — 2014Checkout optimisation; founded the UX teamN→$First UX hire → team
Joined as a front-end developer (Markafoni, Zizigo, Misspera, Enmoda) and became the first UX designer in 2013: checkout optimisation and QUAL + QUANT research in the product flow.
Each case starts with the business problem and ends with the number. Full cases include client work under NDA, so they are shared privately: request access.
0→1Zero to one
Find a real problem, shape a product that didn't exist, get to first traction with a small team.
1→NOne to many
Scale what works through distribution, partnerships and flows that hold up at millions of uses.
N→$Many to margin
Make a mature product more efficient: less cost per message, more conversion per visit.
iyzico · 2019–220→1
A wallet for 35 million people the banks left out
Merchants were losing sales to bank transfers and pay-at-door. We designed iyzico Wallet and “Pay with iyzico” so unbanked shoppers could pay online, with top-up channels, a prepaid card and a new checkout tab.
We took Insider One's AI Agent from concept to launch: deciding what the agent should own, where people stay in the loop, and how trust is earned inside a B2B marketing workflow.
Livelaunched
Full case · protected
Garanti BBVA Technology · 2015–191→N
Card-less withdrawal with a QR code
Cutting ATM queues by letting the app replace the card.
5→1 minper withdrawal1.2Muses / month
Full case · protected
★★★★★
Mendix · 2022–241→N
Mendix Marketplace: benchmarking our way to happier builders
Benchmarking and user testing across the Marketplace for the low-code platform, then interfaces built on the design system for usability and accessibility.
+30%user satisfaction
Full case · protected
✓✓
Insider One · 2024–1→N
WhatsApp × Meta: design as a distribution channel
Joint projects with Meta that put our product where businesses already are.
00.0%impact0.0xgrowth
Full case · protected
cost / message ▼
Insider One · 2024–N→$
SMS: designing for margin
Product and UX decisions that lowered the cost of every message we send.
00.0%impact0.0xgrowth
Full case · protected
Annual Report · 41s · silent▶ Play
Fifteen years in forty-one seconds.
The same data that powers this page — holdings, metrics and skills — rendered as a silent annual report with Remotion. When a number changes, the film re-renders.
